The screen shot provided, which is very helpful, indicates that there are 74 clubbers who have qualified for the Attendance Award, but it says no award records are being created because they already exist. This is so that you can re-run this utility more than once and you will not get duplicate award records. Thus I suspect the Award records DO already exist.
If you open one of the clubbers whose name is listed as having earned an Attendance Award, do you see any such award under their Awards tab? Or, if you go to the Reports tab and run the Award List Report do you see the Award records listed there? What if you go to the main Awards tab and select 10/25/2010 as the Date Earned, do you see records there?